August 7, 2018, New York, N.Y. - The Global Advertising Lawyers Alliance ("GALA") announced today that it will hold an advertising law seminar in Budapest, Hungary on September 17, 2018. The seminar, "The GDPR Experience and its Effect on Direct Marketing & Influencer Marketing - What is Fact & What is Fiction?" is co-sponsored by GALA's Hungarian member, Szecskay Attorneys at Law.

"We are thrilled to bring together advertising law experts from around the world to help guide global marketers on best practices for marketing in Europe and beyond," said Jennifer Pienaar, GALA EMEA President and Partner at Adams & Adams in Pretoria, South Africa.

The seminar agenda includes a keynote address by Dr. Ildikó Fazekas, Secretary General of the Hungarian Self - Regulatory Advertising Board (ÖRT) and a member of the Executive Committee of the European Advertising Standards Alliance (EASA).

"This seminar is an important opportunity for advertisers in Hungary and around the world to share ideas about the evolving issues in privacy and social media," said Anikó Keller, Partner at Szecskay Attorneys at Law in Budapest.

The seminar will also include panels on GDPR and influencer issues. The speakers will be:

  • GDPR Challenges

    • Irina Anyukhina, Partner, ALRUD Law Firm (Russia)
    • Catherine Bate, Partner, Miller Thomson LLP (Canada)
    • Daniel Haije, Partner, Hoogenraad & Haak (Netherlands)
    • Peter Marciš, Partner, Nitschneider & Partners (Slovakia)
    • Søren Pietzcker, Partner, Heuking Kühn Lüer Wojtek (Germany)
    • Melissa L. Steinman, Partner, Venable LLP (USA)
    • Moderator: Zoltán Kovács, Partner Szecskay Attorneys at Law (Hungary)
  • Influencer Marketing

    • Brinsley Dresden, Partner, Lewis Silkin, Treasurer and Secretary of GALA, (UK)
    • Conor Griffin, Partner, Duncan Grehan & Partners (Ireland)
    • Anikó Keller, Partner, Szecskay Attorneys at Law (Hungary)
    • Joseph Lewczak, Partner, Davis & Gilbert (USA)
    • Ewa Skrzydło-Tefelska, Partner, Sołtysiński Kawecki & Szlęzak, (Poland)
    • Melissa L. Steinman, Partner, Venable LLP (USA)
    • Moderator: Jeffrey A. Greenbaum, Managing Partner, Frankfurt Kurnit Klein + Selz, Chairman of GALA (USA)

"The Global Advertising Lawyers Alliance is committed to educating marketers around the world on marketing and advertising law issues," said Jeffrey A. Greenbaum, GALA Global Chairman and Managing Partner at Frankfurt Kurnit Klein & Selz in New York City. "This seminar is a great opportunity to explore some of the most critical issues facing marketers today."

The seminar will be held on Monday, September 17, 2018, starting at 11:30 a.m., at the Zwack Unicum Heritage Centre. For more information about attending the seminar, go to