Since the launch of Barbie in 1951, it has been a childhood name to almost every kid. Even today while maintaining its reputation, Barbie has again become the buzz of the town and one cannot fail to slip an eye on strong hold of Mattel Inc., on its Intellectual Property.
With first application filed for the mark "BARBIE" in class 28 in the year 1985 in India Mattel Inc., has been rigorously protecting its IP rights through trademark registrations, oppositions and litigation. In the year 2017, Mattel had filed a suit against producers of a Hindi movie "Tere Intezaar" for the trademark infringement of "Barbie" due to inclusion of the song titled "Barbie Girl" in their movie.
Some more intriguing details of Mattel's Intellectual Property related to Barbie are as follows:
: Mattel has filed/ obtained more
than 30 registrations across classes in India for the mark
'BARBIE'.
: With Barbie you can't skip
Ken! Mattel has also obtained registration in class 28 for the mark
'KEN' and has been claiming protection since the year
1992.
: Core part of Barbie's
portfolio, the Barbiecore Logo is protected under more tham 14
registrations in India.
: Mattel secured rights of
Barbie's younger sister "KELLY" with its trademark
registration in the year 1999.
The Barbie logo has been redesigned various times but it came back to its original logo which was first designed in the year 1959. Here is a sneak peak into Barbie's logo revolution:
"From its iconic logo to its legal battles, Barbie continues to captivate the world with her timeless charm and unwavering intellectual property."
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