United States:
FTC Alleges FinTech Provider Engaged In Dark Patterns (Podcast)
23 November 2023
Kelley Drye & Warren LLP
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The FTC yesterday filed a complaint and stipulated order against
Bridge, It (dba "Brigit"), a fintech company that
operates a personal finance mobile application that advertises cash
advances to consumers. According to the complaint, Brigit targeted
low income consumers with offers for short-term cash advances of
"up to $250" if they enrolled in a $9.99 per month
membership program. The FTC alleged that only approximately 1% of
customers actually received access to the $250 advance and
approximately 20% were denied access to cash advances entirely.
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