Super Tuesday showed us that you should never underestimate the power of endorsements, electability, and momentum on voters, even in this new era of seemingly unlimited targeted advertising, digital outreach, and endless Twitter conversation. With record turnout in many states, we saw former Vice President Joe Biden and Sen. Bernie Sanders cement themselves as the clear frontrunners in the Democratic primary race.

Biden's comeback from a slow start continued after his decisive victory in South Carolina. He swept through the Southern Super Tuesday states and also surprised in states such as Sen. Elizabeth Warren's Massachusetts, as well as in Minnesota with the help of Sen. Amy Klobuchar's late endorsement. Former New York City Mayor Michael Bloomberg fell flat despite betting all his chips on Super Tuesday, and suspended his campaign the Wednesday after. Sen. Elizabeth Warren also suspended her campaign Thursday, declining to endorse either Sanders or Biden.

Sanders and Biden will have similar but different challenges moving forward. Biden will need to maintain consistency and keep his momentum moving forward into the next round of critical primary states. He will need to find a way to unite his messaging to continue rallying his own supporters while winning over those that bemoan him as the "nothing new" candidate. Sanders, in turn, will have to find a way to expand his base of younger, independent voters to find a path for success in must-win states like Michigan. Known for his consistent messaging, is Sanders willing to change to win more support?

Whoever emerges as the nominee will need to be prepared for a wellfunded and sophisticated Trump re-election campaign that has spent four years organizing and preparing its messaging for this fall.

Super Tuesday states

Number of Delegates won on Super Tuesday


To view the full article click here.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.