On October 1, New Jersey's Personal Information and Privacy Protection Act took effect. The law is designed to protect the privacy of retail shoppers' personal data embedded in the bar codes of identification cards scanned by businesses. The legislation limits the information collected to name, address, date of birth, state of issuance, and identification card number, and also prohibits sharing the information with third parties for marketing, advertising, or promotions.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.