United States:
Heavy Meta: Is Rebranding Worth All This?
06 December 2021
Stites & Harbison PLLC
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October 28, 2021, was a big day for the "metaverse."
During the Facebook Connect Conference, Facebook CEO Mark
Zuckerberg announced his decision to rebrand Facebook's
corporate name to Meta and reinvigorate its logo to an infinity
loop or a droopy letter "M." Zuckerberg claimed the
rebrand aligns with the company's plans to focus on the
"metaverse" and goals to transition the public from
perceiving the brand as a social media company to a metaverse
company. (For those of us who haven't been keeping up,
metaverse is defined in popular media as a fully immersive online
realm that looks similar to the real world but is computer
generated.)
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