United States:
Apple, Inc. - A Case Study In Successful Exploitation Of Design And Innovation
09 December 2013
Foley & Lardner
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Partner Rick McKenna was a speaker at the INTA Design Protection
Conference in Copenhagen, Denmark. During the conference, Rick
presented a case study paper he authored entitled "Apple,
Inc., - A Case Study in Successful Exploitation of Design and
Innovation." The case study anaylzes the strategies
successfully employed by Apple to develop, commercialize and
protect its non-functional design innovations. The paper also
provides practical advice for other consumer products companies to
apply the Apple model and secure similar protections though an
integrated program of design innovations through both Design Patent
and Trademark systems.
Apple, Inc. - A Case Study in Successful Exploitation of Design and
Innovation
*This article originally appeared in the course book for
INTA's Design Protection Conference held in Copenhagen, Denmark
in September 2012.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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