United States:
INSIGHT: Harness Your IP To Capitalize On Uncertain Economic Times
03 April 2019
Hogan Lovells
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Some of the best-known brands have their roots in uncertain
economies, and research shows that when times are tough, brand
premiums resonate more than ever.
In this article, Hogan Lovells lawyers Julia Anne Matheson and
Lauren Cury give simple strategies to harness your intellectual
property (IP) to capitalize on economically uncertain times.
Read More (Subscription Required): INSIGHT: Harness Your IP to Capitalize on
Uncertain Economic Times
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